My Saranthorn Taweerat

A few years before Covid, I loved hanging out at the now-defunct Soul Bar, a place with a great vibe in what’s now a more gentrified part of town. It was here that I first met My. As the lead singer of Supergoods, she performed there weekly, singing Soul and R&B, supported by a lively crowd. She founded the band with classmates from Silpakorn University’s Faculty of Music. Fast forward to 2025, Soul Bar is gone, but Supergoods is still going strong! They recently held a listening party for their upcoming album, and I had the chance to direct their first music video last month (a project currently in post-production).

Before the shoot, I wanted to learn more about My’s personality and brief her on the character she would portray in the video. I also saw that opportunity to include her in my portrait series. As with everyone I work with, I let them choose the location for the shoot. My picked her apartment, which she shares with her partner.

My graduated in 2014 with a degree in Jazz Studies. She’s not just a talented singer, she also teaches at Mahidol University and offers private vocal coaching. Her apartment was filled with vinyl records and plants, two of My’s favorite things. As we discussed the two characters she would play in the music video (a burned-out singer and an idealized fairytale pop star, we both realized that the concept of the video closely mirrored some of her own experience: balancing burnout and existential doubt with the desire to cheer someone on and show them that they can make it.

Making a living as a musician in Thailand isn’t easy, especially if you’re not playing covers or working in the underground scene. Despite that, I had the chance to meet or work with very talented people there, like My. Fortunately for her and her band, Supergoods talent might pay back. They had a great opportunity with this new album, which I was grateful to be part of it!